Our Story

Old Wits, New Tech

UPPF supplies paint protection film and advanced thin-film solutions in more than 85 countries, from offices in Singapore, Shanghai and Houston. Our products are engineered to the 'Golden Ratio': balancing cutting-edge performance with smart value.

Proven Record

Smart Tech

Global Reach

Our Story

Some companies are built around an opportunity. UPPF was built by people who refused to accept the compromises their industry had come to take for granted.

3 founders, 3 convictions

Tjen Sak Tjo has spent 20 years in automotive film and has served as the Indonesian distributor for several internationally recognized PPF brands. Throughout that time, one problem kept coming back. Indonesia lies almost on the equator, and its climate is among the most demanding a film can face. Daytime temperatures stay above 30°C all year, the surface of a car parked in the sun can exceed 70°C, and humidity regularly rises above 90%. Greater Jakarta, now the world’s most populous urban area with more than 40 million people, adds dense traffic and industrial emissions to the mix. Under that combination of heat, humidity, tropical UV and acidic pollution, even premium imported films were failing within months, with darkened edges and visible yellowing. He wanted a film that could truly withstand Indonesia’s conditions.

Jenny became the exclusive distributor for V-KOOL in China in 1996, when the brand had no presence in the market. Over more than 20 years, she built it into China’s leading automotive window film brand, with annual sales of more than US$150 million, making China V-KOOL’s largest single market worldwide. V-KOOL was later acquired by Eastman Chemical Company, and Jenny saw first-hand what can happen to the partner who builds a market when ownership of the brand changes hands. She came away with a firm conviction: partners deserve a brand that commits to them for decades, not for a few good years - and the people who build a market deserve a stake in it, not only a contract. In several of our markets, that commitment has gone a step further: partners who built their territories have become shareholders in UPPF itself - because a company does not compete with the people who own it.

Frank, UPPF’s Managing Director, has operated a chain of more than ten film installation centers and supplied automotive film programs to car dealer groups at scale. In both businesses, he saw that customers were buying far more than film. Car owners wanted a product they could trust, fair pricing, and installation and service well above the industry standard. Dealerships wanted a turnkey program that helped them serve their own customers better. Frank is driven by his belief is that every customer should have an exceptional experience, delivered by a business that is sustainable and profitable.

One mission

Together, these experiences define what UPPF stands for: products that endure, partnerships that last, and a business model that rewards everyone who builds it. Our founders run UPPF businesses in their own markets, so every decision we make, we live with on the ground.

Inspired by the shark

Our films draw their inspiration from the shark’s placoid scales, the tough, tooth-like structures that protect its skin and are continually replaced throughout its life. Each of our product series is named for a shark. Our flagship Hammerhead series is engineered to perform alongside the most respected names in the industry. The Hammerhead Equatorial Edition was developed specifically for Indonesia’s climate, and in the 5+ years since its launch there, it has recorded no major quality issues.

Our commitment to partners

We appoint one partner in each country or region, and we build with that partner for the long term. Our ambition is for these relationships to span generations. For every partner, we hold ourselves to three standards: a product they are proud to sell, a retail environment their customers remember, and a business that is genuinely profitable.

Your Growth, Our Mission

UPPF is building a global partner network in which every member grows and succeeds together. Honesty and integrity are non-negotiable for everyone on our team.

A brand is measured not by the products it sells, but by the promises it keeps. We are building UPPF for the next fifty years, and we are looking for partners who want to build it with us.

If you are looking for an exceptional product, exclusive rights in your territory and a long-term partner who shares your commitment to integrity, we would like to hear from you.

Does UPPF run its own production line?

UPPF once operated its own PPF coating plant, and the experience taught us the limits of ownership. No single plant can make every type of film well, and other manufacturers tend to treat a plant owner as a competitor rather than a customer. A factory’s economics also reward throughput, and keeping lines running at full speed is one of the most common causes of batch-to-batch variation in film quality.

So we chose a different model. Instead of tying ourselves to one plant, we partner with leading manufacturers around the world, each selected for what it does best, and we keep quality control in our own hands. Every production batch is tested against UPPF specifications before release. This lets us focus on the four things that matter most to our partners: brand building, product design, quality control and our global distribution network.

Our independence also gives us access to Tier 1 materials from suppliers who would not otherwise work with a competing manufacturer.

How does UPPF's approach improve quality?

A production line has to keep its machines busy, so it tends to optimize for volume, and quality and research become secondary. That is one of the main reasons film quality varies from one batch to the next. Specifying the material and controlling the QC, rather than directly operating the coating line, is what keeps a film consistent.

Why doesn't UPPF make every product in a single production plant?

Clear PPF, coloured PPF, sunroof film, headlight film and window film are genuinely different products. Each needs different machines, different materials and different skills, and no single plant is best at all of them. Even brands that own production machines buy some products from other factories to complete their range. Owning a few production lines, then building a product range around only what those lines can produce, is not the best way to serve customers.

Do other paint protection film brands operate this way?

Yes. Many of the most respected film brands own the brand, the engineering and the quality standards, and work with specialist factories to manufacture. Much of the branded film sold today is made on base film from a small number of large material suppliers, with each brand adding its own topcoat, adhesive and quality control. The difference between brands is made in those layers, not in who owns the coater.

What does UPPF gain through this model?

Quality and Agility. When UPPF was both a brand and a plant operator, many producers treated us as a competitor. That made it harder to source the best materials and to build strong supplier partnerships. As a brand that is not bound to any single plant, we are free to select the best material and designate the best production facility for each product, and to change those choices as the market moves.

How does UPPF control quality?

Through four controls. We source TPU base film and adhesives directly from leading material suppliers; we select a specialist factory per product and manufacture to our own topcoat and adhesive systems; we inspect every order in three stages (raw materials on arrival, supervision during production, testing of the finished film); and we verify through independent certified laboratories using infrared spectroscopy, NMR and GPC. Those tests confirm the raw materials are genuine and that the film holds its performance over years, which is where weaker films fail. See the full process.

What does the asset-light model mean for UPPF partners?

A premium product range, fair pricing, consistent quality and reliable supply, with UPPF controlling the chain from raw material to finished film. A production line is only a single part of a film's journey: the brand, the materials, the standards and the trust built over many years are what make the difference.

Sold in more than 85 countries, UPPF pairs worldwide scale with on-the-ground expertise. Our leadership has built and managed premium dealerships across 3 continents, so every program lands with dealer-grade standards, training, and support.

We design programs that start at car dealerships (BMW, Mercedes, Toyota, Honda and more) and carry through daily driving. UPPF’s dealership expertise ensures smooth onboarding, installer confidence, and happy customers globally.

Our network spans 3 continents, guided by leaders who’ve grown and managed retail sales floors, PDI partnerships, and aftersales at scale. UPPF brings big-league discipline to local teams.

1996

Our Roots

Revolutionized the window tint industry by introducing a high-performance, high-clarity (70% VLT) film as a premium offering for cars.

2003

Groundbreaking Methods

Implemented a 7-step experiential sales process to showcase the film's unique qualities and performance, a first in the industry. Pioneered the establishment of premium, fully equipped outlets and created an installer training academy.

2016

Car Dealer Partnerships

By this time, we had achieved numerous milestones, including establishing over 1,000 dealers and forming Pre-delivery Installation (PDI) Partnerships with more than 300 car dealerships, including Audi, BMW, Mercedes, Toyota, and Honda in many countries.

2017

UPPF at SEMA

Introduced Paint Protection Film at SEMA, one of the first brands to offer colored TPU technology as an improved alternative to vinyl wraps. Started in-house production facility.

2020

UltraFilmCut

With the rapid commoditization of PPF manufacturing globally, UPPF started its pivot towards Design and Distribution. Launched improved UltraFilmCut software, and established USA Houston office in 2023.

2024

Ready to Race

Shifted to a more agile business model. Established Singapore HQ in 2025 to drive global expansion, with refreshed branding that highlights Platicoat's technological foundations in biomimicry.