UPPF launches new Hammerhead Identity, 77 New PPF Colors, and a new Singapore Commercial Office at SEMA 2025

Next-gen PPF products feature improved TPU base and advanced Platicoat™ surface technology

SINGAPORE, Oct 28, 2025 — UPPF, a global leader in high-performance automotive films, will unveil a comprehensive brand refresh at SEMA 2025, highlighted by a new website built around an iconic hammerhead shark motif, the launch of 77 new paint protection film (PPF) colors, the opening of UPPF’s Singapore commercial office, and the debut of the Hammerhead Series, a next-generation clear PPF line featuring improved TPU and advanced Platicoat™ technology.

“This marks a major milestone for UPPF,” said Frank Qin, CEO, UPPF. “The new hammerhead identity represents the significant improvements we have made across operations, organisation structure and product development. We’ve paired the refreshed brand with real product advances, including 77 new Cobia Colors for expressive builds and a new Hammerhead Series that raises the bar for optical quality and durability.”

What’s new at a glance

  • New Website & Identity: A redesigned uppf-global.com centered on the hammerhead motif, with expanded installer and dealer resources.
  • 77 New Cobia Colors: Rich, satin-sheen finishes with metallic depth engineered for consistent color on complex curves.
  • Hammerhead Series: Clear PPF featuring an improved TPU base for optical purity and impact absorption, plus Platicoat™ for enhanced mar resistance, stain resistance, durable hydrophobicity, and rapid self-healing.
  • Singapore Commercial Office: New office anchors global commercial operations and partner support.

Hammerhead & Cobia Series: Engineered to Endure

The improved products are distinguished by optical clarity and real-world performance: predictable stretch, clean repositioning, strong tack, and consistent finish retention. The advanced surface resists swirls and contamination while enabling easy maintenance and fast thermal self-healing of fine marks.

Availability & SEMA details

The new Cobia and Hammerhead series will be showcased at SEMA 2025 — Las Vegas Convention Center, West Hall, Booth 50247, Nov. 4–7, 2025.

About UPPF

UPPF is a global leader in high-performance automotive films, trusted in more than 85 countries. Specializing in Paint Protection Film (PPF) and advanced surface solutions, our products achieve the “Golden Ratio” of innovation, balancing cutting-edge performance with optimal cost. We invest in the latest materials to deliver cutting-edge clarity, durability, and self-healing protection. Unique in the industry, our cooperative structure empowers top dealers as shareholders. With offices across Singapore, Shanghai, and Houston, UPPF unites global reach with local expertise.

Media Contact

Peter Wong, Director

UPPF International Pte. Ltd.

peter.wong@uppf-global.com | +65 8807 9003

Timezone: GMT+8 | Singapore


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